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The decision to market Aravana through Raico in the name of Sabarimala Ayyappa was taken to cash in the devotees faith. The Government which loots the crores of money from temples want to accumulate their coffers by marketing Sabarimala Ayyappa and Amabalapuzha Srikrishna. Earlier the attempt to sell famed Ambalapuzha Palpayasam through Government stores were also cancelled due to timely intervention of Hindu organisations.
Source: http://www.haindavakeralam.com/HKPage.aspx?PageID=8260&SKIN=K
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